How to keep your Dedicated Account from getting banned

Most bans come down to one thing: the account stops looking like a real person. Your Dedicated Account is built to avoid that, and the way you post keeps it that way.

Here are six habits that keep your account safe.

1. Keep the account on-topic

Your account's biggest strength is its consistency. Every account has a topic, like SaaS & startups, and a set of subreddits it warmed up in. When it keeps posting there, its history tells Reddit a clear story: this is a real person who cares about this subject.

The fastest way to break that story is to send the account somewhere it doesn't belong. A SaaS account that suddenly shows up in a skincare subreddit looks exactly like the shared, jump-around accounts Reddit bans.

• Post mostly in the subreddits the account warmed up in, plus close neighbors.

• Running more than one brand? Give each brand its own account, and use Settings > Dedicated Accounts to limit each account to the right project.

2. Be helpful first, promotional second

An account that only ever mentions a product is the clearest spam signal there is. Mix in plenty of comments that just help, with no brand mention and no link.

When you do mention your product, make the comment worth reading without it:

• Answer the question that was actually asked.

• Mention your brand about two-thirds of the way in, never in the first sentence.

• Be honest about downsides, and name alternatives where they fit.

• Skip hard calls to action like "DM me" or "check out our free trial."

A simple test: if the comment would still be useful with your brand name removed, it's a good comment.

3. Pace your posting

Real people don't post in bursts. We already space your account's comments about 6 hours apart, and you can help by spreading things out further:

• Don't post in the same subreddit several times a day. Spread comments across different threads and days.

• Don't repeat your domain too often. Posting the same website more than 5 times in 24 hours can trigger removals.

• Don't resubmit a removed comment right away. Wait at least a few days, then rephrase it before trying again.

4. Match your karma to the subreddit

Many larger subreddits only let accounts above a certain karma post or comment. Below that line, your content gets filtered, removed or flagged, and repeated removals put the account at risk.

Before you post somewhere new, check its karma minimum (usually in its rules or sidebar). If your account is below it, use Karma building:

1. Open the account and scroll to Karma building.

2. Drag the slider to choose 3 to 30 days. The markers show when you'll pass 100, 500 and 1,000 karma.

3. Click Start building.

The account is paused while karma builds, and karma building is free. Cancel anytime if you need to post sooner.

5. Know each subreddit's rules

Every subreddit sets its own rules, and breaking them is one of the quickest ways to rack up removals. Before posting in a new one, look for:

• Rules on self-promotion, and whether it has a dedicated promo thread

• Link and domain restrictions

• Account age and karma minimums

• Disclosure rules, like having to say you work for the company

No published rules doesn't mean anything goes. It usually means moderators decide case by case.

Engain also gives you signals worth checking before you post:

• Removal rate: shown for each subreddit in Opportunities. A high number means strict moderators.

• Rule Checker: a risk percentage shown when you submit a comment.

• Your own history: in Track Tasks, filter by subreddit and look at how many comments were Automod Removed or Mod Removed.

If a subreddit keeps removing your comments, stop posting there from this account. Repeated removals in one place are a warning sign Reddit notices.

6. Be careful with links and wording

Mention, don't link, most of the time. Naming your brand without a link (a soft mention) lasts longer and draws far less attention from filters. Aim for roughly 7 soft mentions for every 3 links, and save links for high-traffic threads where they're worth the risk.

When you do link, keep it clean:

• Use the direct URL, with no UTM tags, ref codes or tracking parameters.

• Never use link shorteners like bit.ly.

• Avoid affiliate links. If you must use a redirect, it should be a 301.

• Not sure if your domain is allowed? Paste it into a Reddit chat message. If it won't send because of a banned URL, the domain is blocked across Reddit.

Write like a person, not a landing page. Avoid:

• Hype words like "game-changer" and "cutting-edge"

• Marketing verbs like "leverage" and "streamline"

• Calls to action like "DM me" or "link in bio"

• Headers, bold text and neat bullet lists in a casual reply

For more, see Words That Get Your Content Flagged, Soft Mentions vs Hyperlinks and Clean Link Best Practices for Reddit.

Warning signs to watch for

Bans rarely come out of nowhere. Keep an eye out for:

• Several Mod Removed or Automod Removed comments in a row, especially in one subreddit

• Comments that publish but get no replies or votes at all, which can mean they're being hidden

• Posts that suddenly stop going out

If you see any of these, slow down. Post helpful comments without links for a while, move to subreddits where your comments have stuck, and consider a round of karma building. If something looks wrong with the account itself, open it and click Report, and we'll take a look.