Brand Mentions

Brand Mentions shows you where your brand and your competitors are being mentioned on Reddit and how people are talking about them.

This helps you understand perception and act early.

What Brand Mentions Tracks

Engain scans Reddit for:

• Mentions of your brand

• Mentions of competitor brands

• Direct and indirect references

Each mention is analyzed individually.

Sentiment Analysis

Every mention is labeled as:

• Positive

• Neutral

• Negative

You also see an overall sentiment score that reflects the general narrative around your brand across Reddit.

Narrative Overview

Brand Mentions shows the broader narrative forming around your brand.

This helps you:

• Spot recurring complaints

• Identify positive talking points

• Address negative feedback

• Keep sentiment trending positive

Competitor Mentions

Competitor mentions are especially valuable.

When users discuss problems, limitations, or dissatisfaction with a competitor, you can:

• Join the conversation

• Offer your product as an alternative

• Convert that attention into customers switching to your solution

Explanation for Each Rating

For every mention, Engain explains why it was classified as positive, neutral, or negative.

You can see:

• What language triggered the sentiment

• Whether the mention was opinionated or descriptive

• The context behind the classification

Taking Action

From Brand Mentions you can:

• Open the Reddit thread

• Add a reply

• Correct misinformation

• Engage to improve sentiment

• Monitor competitors in real time

Summary

Brand Mentions helps you track how your brand and competitors are discussed on Reddit, understand sentiment and narratives, and turn both positive and negative conversations into opportunities.