How to Hijack Your Competitors' Keywords on Google Using Reddit

This is one of the most untapped opportunities in Reddit marketing, and only a handful of brands are using it right now.

The concept is simple: instead of creating Reddit posts about your own brand, you create posts about your competitors. Then, in the comments, you recommend your brand as the better alternative.

How it works:

1. Create a Reddit post that looks like a real person asking about your competitor. Something like: "Has anyone used [Competitor Name]? Is it worth it?"

2. Build comments under that post where multiple accounts share their experiences

3. The most upvoted and visible comments should naturally recommend your brand as a better alternative

4. Use Engain's comment boosting to make sure those comments sit at the top of the thread

Why this is so powerful:

Some competitor brand keywords get tens of thousands of searches per month. When someone searches "[Competitor Name] reviews" or "is [Competitor Name] legit" and the top Reddit result has comments recommending your brand instead, you're essentially stealing their traffic and converting it into your own customers.

Important: Be subtle about it.

The comments should not all be aggressively pushing your brand. Some comments should mention the competitor neutrally. Some should share mixed experiences. Then the most upvoted and visible comments should naturally recommend your brand as a better alternative. The key is subtlety. It needs to look like a genuine conversation, not a coordinated campaign.

How Engain helps: Use Engain's comment boosting feature to make sure the comments recommending your brand are at the top of the thread. This ensures that when someone lands on the post from Google, the first thing they see is a positive recommendation for your brand.