Capture Reddit Brand Search Traffic with $5/Day Google Ads

Written By Engain io

Last updated 29 days ago

People trust Reddit. When they see your brand mentioned naturally in a thread, the first thing many of them do is Google your brand name.

But here's the problem: if your brand is new or doesn't have strong SEO yet, your website might not even show up when people search for it. This means all the visibility you're building on Reddit could go to waste because people search for you, don't find you, and move on.

There's a very simple and effective way to fix this.

Run Google Search Ads on your own brand keyword.

By bidding on your brand name as a keyword in Google Ads, you guarantee that your website shows up first every time someone searches for you. It doesn't matter if your organic rankings aren't there yet. Your ad captures that traffic instantly.

How it works:

  1. You place soft brand mentions on Reddit (no links, just your brand name mentioned naturally in comments and posts)

  2. Interested people see your brand and go to Google to search for it

  3. Your Google Ad shows up first for your brand name

  4. They click through to your site and convert

When should you start running these ads?

Don't start running ads before your Reddit comments are actually performing. Wait until your comments are ranking at the top of high-traffic threads. Once you know people are seeing your brand name consistently, that's when you turn on the ads to capture the traffic coming from those mentions.

If you run the ads too early before your comments are visible and getting impressions, you're spending money with nothing to capture.

How much should you spend?

For most brands just starting out, $5 per day on Google Ads is enough to capture your branded search traffic. Brand keywords are typically very cheap because nobody else is bidding on your name. Depending on the size of your business, you can scale this up, but $5/day is a solid starting point.

Who is this most useful for?

This tactic is primarily for brands that are just starting out and do not rank organically for their own name yet. If you already rank #1 on Google for your brand keyword, you may not need this. But for newer brands, this is one of the most cost-effective ways to make sure your Reddit efforts actually convert into website visits and sales.

TLDR: Place brand mentions on Reddit. People will Google your name. Run a small Google Ad on your brand keyword to make sure you show up first. Start at $5/day. Only activate the ads once your Reddit comments are ranking on top threads. Simple, cheap, and extremely effective.