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Best Practices

Clean Link Best Practices for Reddit

Written By Engain

Last updated 11 months ago

Using clean links reduces removals and filter hits. Reddit and many subreddits automatically flag certain link types.


1. Remove tracking parameters

Do not include:

utm_source, utm_medium, utm_campaign

  • ref, refid, via

  • Any affiliate or tracking tags

Bad:

https://example.com/product?utm_source=facebook&ref=abc123

Good:

https://example.com/product


2. Use direct URLs

Always use the main page URL.

Avoid:

  • Link shorteners (bit.ly, tinyurl, etc.)

  • Redirect links

If you must redirect, 301 only. Avoid 302.

Bad:

https://bit.ly/3abcxyz

Good:

https://example.com/article


3. Avoid affiliate or referral links

  • Many subreddits block them completely

  • Reddit detects them easily

  • They often get removed automatically

If you must use one, put it behind a 301 redirect or use a bridge page →.


Summary:

Clean links = fewer removals. Use direct URLs, strip tracking, and avoid affiliate links whenever possible.